Minds of BCG

Advoacy

The @pcPM (Access to Palliative Care Puzzle Model) is the outcome of our first shared piece of work. It is a thought experiment that provides a framework for thinking about palliative care provision and disrupting established practices at the person, provider, systems, and ideological levels, using a person-centred, context-sensitive lens. We understand that while our professional focus is on palliative care access, our solutions may also have applications in other areas of healthcare and healthcare education.

Both Barbara and Craig Geoff have a specific interest in health professions education. Our advocacy work is currently focused on queer-affirming palliative care and on the integration of virtual health into palliative care practice in South Africa to improve access. Our overarching goal is always to improve access to person-centred, context-sensitive palliative care, as an extension of our commitment to the ideal that palliative care access is a fundamental human right. 

As part of our advocacy work, we have recently completed the second edition of the Virtual Palliative Care Handbook (2026).

If you’d like to explore a challenge or idea and think we might be able to help, please reach out through our Contact Us page — we’d love to hear from you.

Advocacy

The @pcPM (Access to Palliative Care Puzzle Model) is the outcome of our first shared piece of work. It is a thought experiment that provides a framework for thinking about palliative care provision at the person, provider, systems, and ideological levels, using a person-centred, context-sensitive lens. All our advocacy work is located in one of these strata of health care as we consider possible solution-finding to specific problems. We understand that while our professional focus is on palliative care access, our solutions may also have applications in other areas of healthcare and healthcare education.

Our advocacy work is currently focused on queer affirming palliative care and the integration of virtual health into palliative care practice in South Africa to improve access. Our overarching goal is always to improve access to person-centred, context-sensitive palliative care, as an extension of our commitment to the ideal that palliative care access is a fundamental human right. Barbara has a special interest in health care access solutions in rural and underserved parts of South Africa.

We are working on the second edition of the Virtual Palliative Care Handbook (2026).

If you’d like to explore a challenge or idea and think we might help, please reach out through our Contact Us page — we’d love to hear from you.